Citrus Sinensis II

1. Orangina posters by Bernard Villemot, 1972-1986
2. Prada Spring/Summer 2011 campaign

Last night's orange-themed research delivered a striking visual resemblance of Tropician heat. Or shall I say: a blood orange relationship. And blood orange juice is thicker than water. As is commonly known.
/HORST

Baltic Excursion

Campaign Jean-Paul Gaultier

Snow in Stockholm. Time for some warm thoughts. Blueberry tea. And the new Ace of Base album.
/HORST

Political Correctness

Electric chair, September 1992
Priest and Nun, September 1991
Bird, September 1992

Benetton advertisements. Another proof for the fact that everything was better in the 90s. Provocation was simple without being less effective. And Benetton logo sweatshirts were cool.
/HORST

Vintage Arena

Magazine spreads Arena Homme +

Imagine a 90s time warp mall where you can get all the items that have been featured in vintage Arena Homme +. There is nothing else you need. Trends are recurrent.
/HORST

Portraits Of An Artist

Images Yves Saint Laurent, Francis Bacon, Norbert Bisky, Unknown, Unknown, Fila, Hunt Slonem, Keith Haring, Yves Klein

The staging of the artist and his subject in his workroom. A study of image. The image of the creative process as a cultural projection. A cliché. Dirty hands, dirty clothes, unfinished paintings, bare bodies - and a stylised posture. The cool and underwhelmed. A paradigm of advertising.
/HORST

Consumer Survey

Emporio Armani Spring/Summer 1988

Seriously, how can someone not love Armani advertisments. And men in bodysuits.
/HORST

Commercial Break

My first official advertising campaign, to be admired on Les Mads very soon. Introducing my capability of creating a gif. The doubtlessly chic claim communicates Lynn & Horst's most strinking feature: All contents are super cheap! Buy now!
/HORST

Archaeology

Top Sam Way
Bottom Magnum 4 advertisement, 1999

I am going to the flea market now. Either I find some vintage Magnum ice cream from 1999, or an Egyptian headpiece. But preferably I just pick up an attractive boytoy wearing loincloth.
/HORST